March 28, 2010

MSc Sport Management student at University of Sheffield Management School, UK, arranges guest talk with Liverpool FC

On March 17 the University of Sheffield Management School, UK, hosted a guest talk for students by Mr Hrishikesh Shende, Partnership Development Coordinator, Liverpool Football club. Rishi talked about ‘the commercial management of an English Premier League team’. The talk started with a rousing video of Liverpool in action, and the collective voice of the world famous Kop. The talk went on to cover the delicate balance between playing success and financial performance, the importance of television income and how partnerships are set up with other commercial organizations. A theme of the talk was the truly global span of the Liverpool brand, illustrated by the partnerships and strategies tailored to different overseas markets.

The talk was arranged through Sidhanta Patnaik, who is a student on our MSc Management (Sport and Recreation) course, and Dr Geoff Nichols, a lecturer in sport management.